Understanding Commercial Printing Processes

We’re going to discuss some of the different types of commercial printing that can be done in the Dallas/ Garland, TX area. As a business owner you’ve undoubtedly seen business signage all over the place. What type of advertisement are you using? What are your brand goals? These are just some of the questions that come up when looking at promotional material design for businesses.

Commercial printing services in the Dallas/ Garland area offer a variety of options for large format commercial printing services. The most common types of advertisements, we’ll look at are: bumper stickers, posters, signs, flyers, business cards, envelopes, posters, flyers, booklets, and brochures. In addition to these types of printed materials we’re also going to discuss a few popular mediums that aren’t always thought of as ‘commercial’ but should be considered: letterhead, envelopes, postcards, business cards, and flyers. With so many different options available it’s easy to get lost in the shuffle of what is and isn’t commercial grade. Many companies get themselves into trouble simply by believing that anything printed as advertising is automatically commercial grade. This couldn’t be further from the truth.

Letterhead should be a part of any business marketing plan, regardless of whether you have a storefront, shop, or other location. It’s the first impression you give a potential customer. Many times you won’t even need a real address on the letterhead because the customer could get the idea from the logo. For example, if you have a boutique downtown then you don’t need to put a street address on your business card. However, if you do have a storefront in the Dallas Arts District, then you absolutely should put your street address on your business card and letterhead.

Business cards are often one of the first types of commercial printing used because they’re so easily recognized as a ‘real’ business card. They’re also very versatile and can be used for so many different types of businesses. You could hand these out to everyone and say, “If you have received this card, please take my card and look me up in the directory,” which will certainly get attention for you!

Next you’ll see offset printing. The term ‘offset’ refers to the fact that the commercial printing is done off-set. That means that there are no physical machines printing the pages. Instead, the printers create them one page at a time and place them into an offset book-fold machine. Because offset printing uses higher quality printing equipment it’s one of the more expensive commercial printing methods available today.

Lastly, we have digital printing. Digital printing has truly revolutionized the business world, because it provides a totally different method of commercial printing. Rather than being created on a computer like many commercial printing processes, the images are produced by dye sublimation. This is a process that allows color to be produced on paper and other materials with nearly full color resolution, allowing for amazing quality and uniqueness. For more details just visit https://www.northdallasprintingservices.com/garland-tx/.